Establishing a digital strategy is no easy task. It is essential to the success of your business on the web, so it remains indispensable! A good digital strategy can boost your sales and increase your visibility. To avoid doing everything wrong, we list four mistakes to avoid in the development of your digital strategy.
Your digital strategy : Lack of organization
If there is one criterion that should not be overlooked, it is the organization.
By organizing yourself as much as possible, you will be much more serene and above all your content will be more coherent and credible. It can start very simply: use an agenda. By keeping track of all your future tasks, you are sure not to forget anything and above all to do everything calmly! Whether it’s a meeting or a publication to put online, being organized in your work will help you use the different digital tools.
When we talk about organization, it also means putting your digital strategy in order. If you decide to focus on social networks, you risk spreading yourself too thin. Publishing a little on each network without really knowing it will lead nowhere! You have to choose the right network for your business, depending on what you want to do on it. You can also analyze each network to find out which one would work best, which one would mostly contain your target audience.
Produce content that is too commercial
If you only want one thing and it’s reflected in your content, some people may not like it. Nowadays, it is true that people prefer to buy products or services when they are promoted but especially when their content pleases. It is no longer enough today to simply put on social networks an image of your product with the displayed price. Go further than that! Showcase your products, talk about everything that surrounds it and all this in a pleasant atmosphere. If you go for 100% commercial content, it is possible that it will be ignored most of the time. Ad Blockers have become globally used, so inserting your ad on a site sometimes is not enough!
Choose the qualitative over the quantitative. Of course you need to be punctual in your content publications, but you don’t need to post every day or several times a day. Apply yourself in your content! Whether it’s an article or a publication, it must be well written and beautiful to look at, it must convey your company’s values.
Don’t hesitate to humanize your brand by interacting with your audience, you will appear less strict in their eyes!
Not optimizing your site
If there’s one mistake you shouldn’t make, it’s forgetting the SEO of your website. If you want to be well referenced on search engines, you better get started! Whether it’s the title tags, the images or the length of your sentences, SEO includes a lot of features that you owe it to yourself to correct. We’ve told you to surf the trends in your industry: this is where it comes in! By finding out what people are looking for on their search engine, you can manage to appear on the front page without paying for it. All you have to do is choose a good query for your page and apply it to it. Beware of the competition, because you are not the first to have thought of it!
Not only will you improve your visibility, but also the quality of your site. The search engine analyzes your site and its SEO score. From there, it chooses if it will put you on the first page or not. Don’t forget not to make it angry, because if you break the rules, you can be penalized and say “goodbye” to your SEO.
Not targeting your audience
Most important: don’t target your audience just anyhow! Unless your target is the general public, do everything possible to target a particular audience. Interests are more than important on the Internet: in general, what a person will see on their news feed reflects what they like to watch. For example, someone who loves music will see musical instruments on their networks and most often, presented by influencers who make music.
There are other things to take into account: age, gender, field of activity, geographical location… It all depends on your ideal target. If you manage to reach your chosen audience, you will get many more responses and results in terms of your visibility and sales. Because there is no point in trying to sell musical instruments to someone who prefers meditation, or who lives far too far away to be delivered.
It’s not easy to establish your own digital strategy when you don’t know how to do it and sometimes it can be laborious. This is where we come in: BStaff can help you set up your digital strategy! Thanks to our experts, you will be sure to be up to date on trends and to produce qualitative content, targeting the right people. So don’t hesitate, boost your digital strategy now!