Search Engine Optimization

The SEO (Search Engine Optimization) or natural referencing defines all the actions put in place to improve the position of your website in search engines such as Google. It is today essential for your digital marketing strategy and the visibility of your website.

According to studies, the figures concerning the percentage of clicks on Google search results according to their position on the SERP are as follows :

The first 3 results thus represent almost 60% of the clicks on search engines. Hence the importance of being well placed in the natural results.

You can notably improve your SEO thanks to articles published on your website or blog. It can be about keywords, how your articles are related to your services or getting some backlinks with related websites.

But not just that! There are many criteria to take into account. From simple things like making sure your website is secure to how long your pages take to load.

One of the most effective and important techniques: keywords. Thanks to them, you will see your SEO improve more and more.

They must be representative of what you sell, Google brings a lot of importance to the relevance of your content and this, without mercy!

To improve your SEO, it is also important to make your own advertising on other sites! This is called backlinks. The more qualitative backlinks you have, the better you will be referenced.

Whether it is on a blog with the same focus as your site or in the press, a quality backlink to your site will be very beneficial to you.

The user experience (UX) is also very important. The performance and appearance of your website should not be neglected, it is perhaps one of the most important things.

If your website takes more than 5 seconds to load, you can be sure that most people will leave before it finishes loading. Similarly, if your website is poorly designed, chances are you won’t get the customers you want.

Key data

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of B2B marketers have stated that SEO generates more leads than any other marketing initiative.

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of Internet users carry out a certain type of online research before making a major purchase.

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of Internet users never go beyond the first page of search engines.

0 %

of Internet users ignore paid search results, choosing to click only on organic search results.

Your digital marketing strategy

Today, it takes a lot of effort to be well referenced on search engines. The competition is tough and without good SEO knowledge, it will be complicated to reach the visibility so much hoped for. This is where we come in.

Thanks to our deep knowledge in SEO, B Staff will help you to better reference your website thanks to a complete SEO analysis and qualitative articles with your own keywords!

So don’t wait any longer, contact us now!