Today we only talk about influencers for a good reason: it has become a profession in its own. Nowadays, you can go through an influence marketing agency. Personalities with large or smaller but more targeted communities now advertise company’s products or services and it works !
The influencer in the eyes of his community is a trusted person, like a best friend for example. This is called the Best Friend Effect. Thanks to this, hiring an influencer to advertise your business is now the best solution to adopt ! Instead of doing raw advertising, you go through a person who will honestly give his opinion to his community and if you trust your products, they will always be positive !
Depending on your sector, you can choose between two types of influencers depending on the audience you wish to target.
We have micro and macro influencers. Macro influencers are personalities with a large community who doesn’t share a particular interest : it’s very diverse.
On the other hand, micro influencers have a smaller community sharing a same particular interest ! Perfect if you want to target a precise audience.
To be sure you are making the right choice, ask yourself this question: Do I want to target a specific audience or do I want to do mass advertising? That’s how you’ll know what type of influencer to contact.
But the process can be laborious: it takes time to find the right influencer and perhaps receive a positive response from them. You may be discouraged by those who don’t respond or refuse your offer. You will also need to do an analysis of the influencer’s engagement rate and where their subscribers come from. This is why B Staff is committed to saving you time.
As a influence marketing agency, we will find for you the influencer corresponding to your expectations, the perfect match with the values of your company. We will help them to plan and organize their publications, in addition to ensuring the performance of the campaign and the KPIs! So what are you waiting for?
Ask us for an Influencer!