Depending on your sector, you can choose between two types of influencers depending on the audience you wish to target.
We have micro and macro influencers. Macro influencers are personalities with a large community who doesn’t share a particular interest : it’s very diverse.
On the other hand, micro influencers have a smaller community sharing a same particular interest ! Perfect if you want to target a precise audience.
To be sure you are making the right choice, ask yourself this question: Do I want to target a specific audience or do I want to do mass advertising? That’s how you’ll know what type of influencer to contact.