Today we will talk about Personal Branding or Personal Marketing. Indeed, it is a technique used worldwide by brands or independents. And maybe you’re also using it without even knowing!
Personal Branding, what's this ?
It is a practice that consists of promoting one’s image and skills by drawing inspiration from advertising marketing techniques. You showcase yourself in order to attract visitors to your profile, or to build your own brand image! It is possible to develop your Personal Branding for both professional and personal purposes. This is what influencers do to promote their own brand, or people aiming to represent their company !
Take care of your digital image
You should be aware that when an employer receives an application, it is imperative that they do a background search the person concerned. Whether on a simple search engine or on social networks such as LinkedIn, Facebook, Twitter and Instagram. It is therefore important to pay attention to the image you project on the Internet! Otherwise, a candidate will also research the company he or she is targeting and the people in charge of it. This is done in order to have a more global idea of the feeling that the company wishes to convey.
No more embarrassing or compromising pictures. Sort them out now because your name may be searched more than once on any platform! This is even more the case in a professional environment, your image must be smooth and irreproachable while highlighting your values and skills. But photos are not the only things you need to pay attention to! Your private publications and comments should not be highlighted, especially if they are unflattering.
Put yourself in the spotlight
Depending on your writing style, graphic design skills, or coding knowledge, use everything you can to show what you can do. If you are good at storytelling or copy writing, show it through elaborate and qualitative publications! If you are good at graphic design or coding, don’t hesitate to publish your work to show it to the world and keep a record of your work.
The most important thing is to be yourself. Show who you are by highlighting your best qualities and skills! Personalize your profile on social networks in a professional way, but don’t forget to highlight what you think is most interesting about you.
If you have a blog or a website, don’t hesitate to show it on social networks! Anything that can highlight you is good to take, especially if it is your own work.
Write about yourself
If you haven’t already done so, write a few lines about yourself. A biography is very important to get to know you a little better! You can use your CV or cover letters as an example to flesh out this biography. It is made to highlight your positive points and your experience in any field.
Do not hesitate to talk about your passions and hobbies! That’s how we will be able to see your human and passionate side. If you do music, sports, art… Everything is good for your biography. After all, your biography should be about you, and not only in the professional world.
Be active on your platforms
A nice profile is not enough, you have to be active on your social networks! For example on LinkedIn, don’t hesitate to have as many relationships as possible so that your content is distributed to a larger and more varied audience. Comment, share, like, it takes everything to be active on the networks. Don’t forget also to respond to comments posted on your publications! It is very important to maintain a good relationship with your audience, you will see that the engagement will only get better.
If you receive private messages that may be of interest to you, please feel free to reply as well. It happens that we are flooded with messages from fake accounts, don’t worry about ignoring them!
All these tasks can nevertheless take up a lot of your time. In order to develop your personal marketing, you need a good knowledge of Community Management. Even if no one is in a better position to talk about you than you are, some of the subtleties can be difficult to grasp. BStaff can help you with your Community Management, thanks to our experts in the field. The SEO on your name is also very important, so don’t neglect it!