It is undeniable today that social media plays an important role in our lives. Indeed, this communication channel has become a source of information, both professional and personal. It is then without hesitation that they represent a particularly lucrative tool for any company knowing how to take care of it.
But why is it essential for a company to be present on social media? People in general, having access to the internet, spends on average 2 hours a day surfing on social media. The more a company is present on these platforms, the better their visibility will be: simple equation!
Global influencer agency
At the same time, this revolution in the way we communicate has given rise to new professions such as “influencer” or “youtuber”. However, these people are neither singers nor actors, and even less celebrities. But for the best known, they very quickly become ambassadors for major brands that have grasped this trend.
Indeed, this is the first time that the general public can finally project themselves through people who look like them, and not through big stars of showbiz.
However, whether to promote your company, for your recruitment or to share your news, social media are very good tools and especially accessible to all.
They also allow you to create connections, partnerships between companies or with brand ambassadors, in other words, “influencers”.
Let’s not forget that many networks have been born since the digital revolution. So depending on the target audience, it is essential for a company to determine and choose in advance the social platform that will have the best impact to boost the company.
Create your social media strategy
What are the main points? Visibility, target audience, type of partnerships and influencers. The influencer acts as an ambassador and will aim to promote a brand, a product, a service… through a partnership that links him to the company.
Most of the time, he will receive a product and in exchange, will advertise to it his own community. It sounds like easy work but influencers are real geniuses when it comes to content creation!
The goal here? Loyalty, community, interaction, but that’s not all! In addition to being able to exchange with future collaborators, social media will also allow you to have a community composed of people who are really committed to you. After loyalty, this same community will help you gain even more awareness.
This is how your virtuous circle is launched!
How to evaluate it? By the number of comments, stories, likes, and shares in particular. In addition to this, to ensure optimal visibility, companies can also use paid promotion (facebook ads, google ads).
The company chooses its target and thanks to web tracking, these same targets will receive advertising spots on their devices while they use social media, as usual.
However, this is not all : you mustn’t neglect the format of the ads to make them more attractive while including the information your company wants to convey. Social media place a great deal of importance on aesthetics: a beautiful ad will catch the eye!
Events, news, you are free to share what you want on your online space. The more you make your business alive, the realer the proximity while you’re doing everything … from home.
The digital revolution: new features
Some companies even go so far as to show what office life is like. For this purpose the company can use features such as: the brand new instagram reels and storys. Also available on other social media: WhatsApp, Linkedin and Facebook. If you reach a younger audience, don’t hesitate to check out TikTok. The platform that creates a buzz among people under 25 years old.
These new techniques invite the public into the life of the company. This will have the effect of building loyalty and including them very quickly in the community. Immersion is total!
For all these reasons, the Community Manager has become indispensable for companies and at the same speed, social media is evolving to meet the different needs of the public.
If you are not comfortable with all these tools, don’t hesitate! Bstaff, your digital marketing agency can help you in this process. With a 360° social media solution that includes social media optimisation, social media mapping and influence management, instagram partnership, a complete social media strategy.
Future generations will be more and more active on social media, so let’s get started as soon as possible!